Digital Marketing

Marketing & SEO

Overview

Essentially, exposing your brand to as many people as possible is at the heart of every successful business. Overall, to fully capitalize on this you must first understand the correlation of SEO (search engine optimization) and Marketing.

Understanding The Correlation

To successfully market your business online, finely tuned SEO is absolutely necessary. If your business is able to dial in the intricacies of what makes it tick, and express that into words search engine optimization is achievable. Furthermore, optimized SEO can lead to higher search ranks on search engines and overall more exposure of your business to visitors. Optimizing your SEO is a great way to boost marketing efforts from your company and solidifies the correlation between Marketing & SEO. Finally, take a look at the information below to learn how to take your brand exposure to the next level!

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7 Easy Ways To Improve Your SEO

  1. First, optimize page efficiency, and get rid of any extra bells and whistles
  2. Make visitors want to click, keep meta titles and descriptions to 120-156 characters, also be clear and concise
  3. Next, use keywords that are relevant to your business
  4. Accuracy and Uniqueness of text, explain what your company does in a way that accurately separates your business from competitors
  5. Organize your content, visitors should easily be able to find what they are looking for
  6. Responsiveness across all devices, your site should operate smoothly no matter the device
  7. Finally, be actionable, attractive, short, and sweet!

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