About The Client

Established in 2005, Cal-Tex Companies has grown to become the leading merit-based service company in the Twin Cities. Their three divisions – Electric, Technologies, and Construction – provide a wide array of services for commercial, industrial and residential clients.

They have built a reputation for excellence by providing clients with a combination of superior service, collaborative designs, and high-quality construction.


Ground Zero Objectives

  • Split the attention between their three core divisions, Electric, Technologies, and Construction.
  • Showcase various high profile client projects.
  • Promote each division’s service offerings and 24/7 Emergency Service.
  • Feature their commitment to industry safety requirements, such as OSHA & Experience Modification Rating.
  • Draw a significant focus around their stellar staff, by highlighting each team member with a profile image and biography.
  • Create a robust page to advocate Cal-Tex career opportunities, training, apprenticeships, and benefits.
  • Introduce a dynamic contact form to effectively allow users to apply for employment, request a bid, and send a general inquiry.

Division Pages

Each division is equally spotlighted with a dedicated page highlighting

  • Service descriptions
  • Featured project portfolio gallery
  • Core division team members
  • Safety policies
  • Division career opportunities
  • Requesting a Bid


Career Opportunities

We built a robust tool that allows potential candidates to filter through job postings and apply online in a snap.

  • Filter through job postings in each Cal-Tex division to find a job that best suites your skills.
  • Discover Cal-Tex’s job benefits and their NCCER Certified Apprentice Electrician Training Program
  • Easily apply online through a dynamic form that includes posting details
  • Upload your resume, cover letter, and any necessary documents to ensure a successful application

Job Postings Feed

Career Benefits

Apply Online


Project Showcase

Cal-Tex’s team  serves a variety of industries and clients throughout the Twin Cities and across the Midwest. We created a tailored solution to promote project details and images.

  • Filter through multiple project categories to find relevant project information quickly
  • Use of tags to notate which division of Cal-Tex Companies contributed to the project

Project Details

  • Project details and highlights
  • Project recap testimonial
  • Gallery

 


Team Gallery & Biographies

In addition to promoting Cal-Tex’s variety of services and project examples, their leadership team dedicated a significant effort towards highlighting members of their team with professional images and well crafted biographies to give users a sense of the people and customer service that drives their company.


Robust Forms Designed to Reach The Proper Channels

Managing several departments, job applications, project bids, and a team working between the office and the road, can make it difficult to streamline communication and keep everyone in the loop. We stepped in with a versatile digital form that was designed with effective communication in mind.

  • Users can select which topic relates to their request
  • Each category connects your request to a coinciding team member’s email
  • Job posting selections auto populate from clicking “Apply” on the Careers page
  • The Document Upload feature allows users to upload any necessary documents to attach to their request
Select Category

Auto Populated 


Google Analytics Now & Then

We optimized the site across multiple devices to allow users to
view the site on their preferred device.


 

 

New Site Visitor Metrics  

(December 12, 2018 – February 4, 2019)

Previous Site Visitor Metrics  

(October 1, 2018 – November 1, 2018)

Average user session time has increased from 23 seconds to over 3 minutes, from the launch of the site through February 2019, as well as an increase of around three more pages visited per session. Bounce rate has dropped 45.7% and total page views have increased by 3,340 more page views.

 


Wrapping Up

It was a challenge to be sure, trying to fit so much into a clean design, when Cal-Tex encompasses three separate divisions for a spectrum of clients. But with a team full of clever ideas, we were able to showcase Cal-Tex’s impressive portfolio and services, enticing users to work with (and for) such a reputable company. Now, those visiting the site will know exactly what to expect out of this group of professionals. We hope they’re just as impressed with the finished product.

Stay in the loop