Established in 2005, Cal-Tex Companies has grown to become the leading merit-based service company in the Twin Cities. Their three divisions – Electric, Technologies, and Construction – provide a wide array of services for commercial, industrial and residential clients.
They have built a reputation for excellence by providing clients with a combination of superior service, collaborative designs, and high-quality construction.
Each division is equally spotlighted with a dedicated page highlighting
We built a robust tool that allows potential candidates to filter through job postings and apply online in a snap.
Cal-Tex’s team serves a variety of industries and clients throughout the Twin Cities and across the Midwest. We created a tailored solution to promote project details and images.
In addition to promoting Cal-Tex’s variety of services and project examples, their leadership team dedicated a significant effort towards highlighting members of their team with professional images and well crafted biographies to give users a sense of the people and customer service that drives their company.
Managing several departments, job applications, project bids, and a team working between the office and the road, can make it difficult to streamline communication and keep everyone in the loop. We stepped in with a versatile digital form that was designed with effective communication in mind.
We optimized the site across multiple devices to allow users to
view the site on their preferred device.
(December 12, 2018 – February 4, 2019)
(October 1, 2018 – November 1, 2018)
Average user session time has increased from 23 seconds to over 3 minutes, from the launch of the site through February 2019, as well as an increase of around three more pages visited per session. Bounce rate has dropped 45.7% and total page views have increased by 3,340 more page views.
It was a challenge to be sure, trying to fit so much into a clean design, when Cal-Tex encompasses three separate divisions for a spectrum of clients. But with a team full of clever ideas, we were able to showcase Cal-Tex’s impressive portfolio and services, enticing users to work with (and for) such a reputable company. Now, those visiting the site will know exactly what to expect out of this group of professionals. We hope they’re just as impressed with the finished product.