A Personal Approach Since 1956
Minnesota First has served its Rochester and Red Wing communities since 1956. They’re well known for their great rates and friendly, approachable service. Getting to know their customers is part of how they do business, and their website needed to reflect that same community feel while making important banking information easy to find. At the same time, the bank felt it was time for a fresh, modern look that better represented who they are today.
Where We Come In
We worked with Minnesota First to refresh the site’s design and make it easier for visitors to find what they need, whether they’re checking rates, exploring loan options, or logging into online banking. Their familiar branding and promise, “Putting you first, always,” gave us a natural starting point. From there, we paired a fresh, updated look with shorter descriptions, clearly grouped services, and helpful links throughout the site—making it easier to find the right information without losing the friendly, community-focused feel that makes Minnesota First unique.
The Highlights
A Local First Impression
We wanted the visitor to feel instantly at home, so selected a view of downtown Rochester to give the homepage an immediate connection to the community. Large typography, a soft color palette, and plenty of breathing room between sections give the site a modern, welcoming feel while still keeping their familiar branding front and center.
The result is a look that feels modern and approachable without losing the local character that’s important to Minnesota First. Customer testimonials and photos of both branches help tell the rest of the story, giving visitors a feel for the people and places behind the bank.
Everyday Banking Within Reach
Prominent links to rates and online banking make it easy for visitors to get where they need to go, while clearly organized service links guide them to savings, CDs, loans, and business banking. We also gave the mobile app a dedicated section on the homepage, bringing both download options together in one easy-to-find place.
Savings Options at a Glance
Savings are a key part of what Minnesota First offers, so we gave the savings section a clear, easy-to-scan structure. Visitors can quickly compare their options, find important account details, and access current rates without digging through the page. Helpful resources and a simple checklist also make it easier to know what to have ready when it’s time to open an account.
Interactive Financial Calculators
We also built interactive calculators to help visitors get a better sense of what their money could look like over time. Users can enter their own information to estimate mortgage payments, savings account balances, and credit card repayment timelines. These tools turn helpful financial information into something more practical and personalized, giving visitors a useful starting point as they explore their options.
Helping Visitors Take the Next Step
We added clear calls to action throughout the site to help visitors take the next step, whether that means checking rates, exploring services, or getting in touch with the Minnesota First team. Consistent button styles make these actions easy to spot and create a more intuitive experience from page to page.
The Wrap-Up
Minnesota First’s new website brings a fresh look to a bank with deep community roots. We enjoyed helping their team carry that welcoming feel online and making it easier for customers to explore everything they offer.
Check out the new site, and if you’re in Rochester or Red Wing, stop by and say hello!
