If you’re somewhat familiar with Minnesota, then you’d know that agriculture is not in short supply! In fact, the corn capital of the world is just a hop, skip, and a jump from our center of operations. So our crew was happy to be enlisted by AgCentric, a MN state program bridging the gap between students and a successful career in agriculture. As a driving force for agricultural education and agribusiness, this influential program provides a pathway for K-12, beginning farmers, and the next gen to seek out a future in the Ag industry.
Right off the bat this idea that AgCentric’s Farm Business Management division would have a separate web presence from their centric site didn’t sit well with us, so instead we ran with giving their current website platform a refreshingly clean design and aimed to highlight the Farm Business sector as a seamless extension. It was a good move and one that now serves as a functional database hub, providing quick & easy access to information on resources, classes, and workshops in just a few clicks.
We simultaneously improved upon their overall navigation and reinforced the tone and feel of the website by implementing a robust search engine, striking imagery throughout, CMS capability, and a parallax scrolling effect. The results speak for themselves and the site now reveals a manageable design targeting both young and old who can navigate the website with ease. A few tricks up our sleeves later and ta da! The once outdated & dull site is now a bit of green acre luster.