About the Ag Biz

If you’re somewhat familiar with Minnesota, then you’d know that agriculture is not in short supply! In fact, the corn capital of the world is just a hop, skip, and a jump from our center of operations. So our crew was happy to be enlisted by AgCentric, a MN state program bridging the gap between students and a successful career in agriculture. As a driving force for agricultural education and agribusiness, this influential program provides a pathway for K-12, beginning farmers, and the next gen to seek out a future in the Ag industry.

Ground Zero Objectives

Right off the bat this idea that AgCentric’s Farm Business Management division would have a separate web presence from their centric site didn’t sit well with us, so instead we ran with giving their current website platform a refreshingly clean design and aimed to highlight the Farm Business sector as a seamless extension. It was a good move and one that now serves as a functional database hub, providing quick & easy access to information on resources, classes, and workshops in just a few clicks.

We simultaneously improved upon their overall navigation and reinforced the tone and feel of the website by implementing a robust search engine, striking imagery throughout, CMS capability, and a parallax scrolling effect. The results speak for themselves and the site now reveals a manageable design targeting both young and old who can navigate the website with ease. A few tricks up our sleeves later and ta da! The once outdated & dull site is now a bit of green acre luster.

  • Restructure & reorganize the main AgCentric online presence to include a Farm Business Management expansion as a hub for visitors to acquire Ag information
  • Streamline navigation global links to house deeper content and appeal to visitors with an emphasis on Farm Business Management
  • Responsive web design to provide an optimal user experience on multiple devices
  • Keep website fresh with images, relevant content, and allow for client to manage content using CMS functionality
  • Ability of database repository to grow, evolve, and support AgCentric’s expansion/ initiatives
  • Establish member login that would serve as a private portal for users to access specialized content
  • Featured  blog feed to connect with visitors and keep website fresh and up-to-date
  • Created custom design for Event Posts to be showcased on blogroll
  • Allow visitors to filter content and access information quickly using a robust infinite scroll search feature
  • Revamped content previously housed on MNSCU’s website, by creating a new design and user experience for users to access 50+ years of Historical Farm Data Reports, as well as creating a new map feature to assist students in locating Deans & Instructors based on their Minnesota state region
  • Updated our customized Career Pathway tool to fit the site’s new typographic style

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